REACT was a four-year project, dedicated to getting academia and businesses working together. We connected researchers from the arts and humanities with creative businesses to make new prototype products or services.

We supported a slate of innovative projects, which responded to the changing world of business and society. This involved developing new systems and approaches to collaborative R&D, and working with a dazzling range of creatives, businesses, researchers and experts.

From 2012 to 2016, REACT was one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC). It was a collaboration between UWE Bristol, Watershed, and the universities of Bath, Bristol, Cardiff and Exeter.