Investment into R&D will be vital for the recovery of creative and cultural organisations

Tarek Virani looks at the impacts of the pandemic on the UK’s creative and cultural sector, and why the evidence shows that investing into R&D is vital for helping organisations recover from COVID-19.

The summer and autumn of 2021 has been busy for those researching the impacts of the pandemic on the creative and cultural sector in the UK.

Two major reports have been released – the first, From catastrophe to hybridity to recovery?, was released in mid-June by Bristol + Bath Creative R+D while the second, Creative Radar 2021, was published in July by the PEC.  

Virani evaluates the findings from these reports. Understanding R&D demands for creative and cultural organisations, and how this funding will allow for greater success in a hybrid world.